We are at such a time when there are global changes in numerous industries as a result of advancements in the use of mobile devices and applications. Researchers have proven that the mobile market has a huge potential to outdo that of the presently highly regarded internet marketing by a huge percentage. More detailed research demonstrated that a large population across the world of about 5 billion individuals own personal mobile phones, and only about 45 percent have acquired smart ones. Accordingly, messaging has the ability to reach all the 5 billion individuals whereas the internet will only be accessed by a half of this.
Although there are numerous welfares of mobile messaging to businesses, the most distinguished one is about the reduced costs of its use compared to other traditional methods of communicating. Instant deliverability is also a core characteristic that stands out among others. While other methods of passing messages from a business to the clients are slow, SMS is instant and only takes a few seconds. However, a business that wishes to use it as its communication tool must ensure that it has a large list of clients or telephone numbers to message.
There is a lot of flexibility associated with business SMS marketing. For example, a business can prepare personalized messages to every customer, or they can create unique message to different groups of customers who have been sorted with their mobile phone numbers. Assuming a business has any offers, it can message its customers who will be notified immediately and can act upon its receival, but communication via newspapers or other means is slow and cannot be used when speed or urgency is of importance.
Today, people open SMS messages at a higher rate compared to emails. People who ignore new messages on their phones are very few compared to ones who read all messages they receive. As a result, there is a higher rate of subscriber action when using SMS platforms. In a point of fact, different surveys are conducted by businesses and other companies via SMS, and they get feedback from over half of the messaged list.
There is a general pattern of consumer psychology when it comes to reacting to promotional or informative message from companies. In general, long adverts are not attractive or engaging, and the same case applies to messages that are written in so many words. With SMS, the message sent is short and in most cases limited to 160 characters; hence, it ensures that companies send clear and concise message that will not be snubbed. That said, it is the high time that existing businesses start evaluating the communication and marketing techniques they use so that open up and start acknowledging new methods such as SMS.